The complete roadmap for first-time founders who don’t want to waste time,
money or confidence guessing their way through it.
There’s planning, structure, legal setup, branding, pricing, marketing… and it can be hard to know what needs your attention first.
It’s not that you’re doing it wrong it’s just that no one hands you the order, until now!
The Business Start-Up Essentials Course gently walks you through the foundations step-by-step, so you can move forward with clarity instead of second-guessing yourself.
You’ve got an idea but no clear order of steps
You're wanting to get your compliance set-up correctly
You’re overwhelmed by branding, pricing, marketing
You want to do this properly, not “wing it”
You don’t want to waste months Googling
Ready to build something that will change your life

A registered, structured business
A clear offer and target market
Pricing confidence
Brand direction
Financial foundations
A marketing starting point

This module helps you build the confidence and skills you need to handle the ups and downs of entrepreneurship.
This module walks you through creating a clear, step-by-step plan to guide your business from start to success.
This module covers everything you need to do to set up your business per compliance and officially.
This module teaches you about design aspects, pick colours, and build a brand that represents you and attracts customers.
This module helps you manage your money wisely and prepare financially for your entrepreneurial journey.
This module covers operations, budgeting, pricing, and making smart financial decisions to keep your business running smoothly.
This module helps you create simple, effective marketing strategies to reach your audience and grow your business.
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Access the course anytime, anywhere - on your laptop, iPad or phone. Whether you’re learning at your desk, on the couch or in between school pick-up, everything is designed to move with you.
With instant online access, you can also download resources and work through them offline whenever it suits you — so you’re not tied to one place or schedule.
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This isn’t theory pulled from a textbook or AI.
It’s lived experience. It's years of building businesses myself and being asked questions by my clients along the way. I've learnt wrong from right and easier over harder.
I also believe business should be understood, not decoded.
I love making things simple so, I've remove the heavy lingo, simplified the language, and provide clear explanations and glossaries where needed so you always know what you’re doing and why.
I’ve built businesses.
I’ve closed businesses.
I’ve rebuilt from the ground up.
And I’ve mentored first-time founders through every stage of this process.


Lifetime access
Comprehensive workbook
Video Walkthroughs
Templates & checklists
Software & App Discounts

6 x 90 minute Weekly Calls
Step-by-Step Build Together
Strategic branding & logo development
Personalised Guidance
All Course Materials Included